We're curious about: GREENJOBS
Looking for Accurate Weather Forecasts? Click here.

Idea: the business end of websites

http:// prowebvalu .az.com

AZ.COM AZ Zorgium: The owner of the unique content which we abstracted has a web page that our search engine cached here. For your convenience, our search engine enhancement has rendered it script and pop-up free. Proceed from our abstracted version to the owner's website in our frame page when you have determined you have further interest. We've included a hyperlink above in blue that will take you to the original fully formatted article and sources when clicked. We've also included hyperlinks to alternatives below in blue. AZ.COM AZ Zorgium provides endorsement free abstractions. BEWARE of 'fakeosphere'
fake articles, fake blogs (flogs) and web traps.

These following stats are for our tracking and internal use only:
SiteClicks: 62%, SegmentsViewed: 93%, Weight: 89%
ForwardChainedVisitors: 88%, LinkBacks: 78%, VerControl: 1.17

IDEA Alternates: bradsguide shopjobdir abcconsult websno1 leandros deerpro cmindex jrepubs
IDEA Favorites: az-1masterbiz-az az-twhtss-az websiteaudiotool professionalbettingservice

Abstract

-

Table of Contents

INTRODUCTION
Who This Website Is For
What Will You Learn From This Website
What this Website is Not
Real Life Stories and Tips on Buying Websites
PART I - ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE
MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE
Market Basics
Basic Market Components
Supply
Demand
Price, Bids, Asks
Elasticity
The Online Advertising Market
The Online Advertising Product
Pricing
Demand
Supply
What exactly is Arbitrage?
Real Arbitrage Example
Online Advertising and Arbitrage - The "Click Thru Value Chain" and
Commoditizing the Market
Development, Traffic, and Hedging Your Cash Flow
Part 2 of Development, Traffic, and Hedging Your Cash Flow
The Two Sides of the Internet Marketing Market
Bringing Money In: Matching Revenue and Expense Streams
Where the Advertising Budget Should be Spent: The Law of Diminishing
Returns
Major PPC Programs
Major Affiliate Programs
Major Contextual Ad Programs
PART II: Valuing a Website: What is Your Site Worth?

Website Valuation
Introduction to Professional Valuation
The Headaches Pricing Websites
The Foundation of Website Valuation
Diving In: Understanding Present Value
Earnings Risk and the Discount Rate
Discounting a Stream of Future Cash Flows
Website Valuation Using the Discounted Cash Flow Model
Historical Growth: Geometric Mean vs. Average
Terminal Value
Relevant Cash Flows
Simple Model - Discounted Cash Flow Website Valuation
Less Simple Model - Discounted Cash Flow Website Valuation
Website Valuation Analysis Line-by-Line
Summary of Discounted Cash flow Analysis for Website Valuation
Other Website Valuation Analysis Models
Market Value Approach to Website Valuation
Summarizing Website Valuation
A Note on Using Metric Multiple Website Valuation Models
Spreadsheet (MS Excel)

Welcome to ProWebValue

"There are several ways to reasonably value a company...cash flow
analysis and multiple analysis estimate the opportunity's value based
upon future events" - Roberts/Walton, Purchasing a Business, Harvard
Business Press

The sole purpose for learning how to apply real asset valuation
techniques to websites is to take advantage of an immature market.

As the market for buying and selling websites matures, standard pricing
methods will be established just like every other mature market in the
business world today.

What you will learn from this Website:

1.) A full understanding of how websites profit from buying and selling
advertising

2.) How to perform a professional website valuation using a variety of
real-world business techniques.

In detail, step-by step, with a pre-formatted spreadsheet to do all the
math.

3.) Techniques and detailed analysis of online marketing methods to
create positive cashflow and increase a website's value

4.) Listings of major contextual ad programs, Pay-per-Click and
affiliate ad systems, and where to buy and sell websites

Armed with the above knowledge, you can:

1.) Establish a fair market foundation price for any website

2.) Profit from buying underpriced websites

(i.e. "I know the website is worth at least this much, so I'll pay
anything less!")

3.) "Build, increase value, sell, REPEAT"

Start exploring the vast amount of information on buying and selling
websites using the links on the left!

Download customizable spreadsheet* included with all formulas and
line-by-line explanations to go along with the website valuation
section of the website! *(requires Microsoft Excel)

Home

© 2005-2008 iMarket Ventures, LLC

Website Valuation Home

End of Abstract

ZORGIUM NOTE TO CONTENT PROVIDERS: If you end up experiencing long delays before the content of this page is indexed by your search engine, you may need to change search engines. Goto your browser's AZ toolbox and select option "YAHOO as Alternate", or "BING as Alternate." Yahoo usually indexes our pages the best, i.e., search for "az.com" using yahoo.com. If you don't want your page to appear in Zorgium's search abstraction then put an exclusion for "Zorgium" in your web server's robots.txt file.

DISCLAIMER: Zorgium is a free world-wide-web engine from AZ.COM. You may use it, but by doing so you agree that your use of other people's information discovered via our website is entirely your responsibility. Enjoy!
View Full Article